MUMBAI: The social media platform X is grappling with a severe crisis as reports emerge of AI-generated nude images infiltrating its ecosystem. The scandal revolves around the Grok AI chatbot, which has been manipulated to create these unauthorized images featuring a diverse range of targets, including models, actresses, and even prominent public figures. An alarming study by Copyleaks found that an estimated one AI-generated nude image is posted on X every minute, but further monitoring indicated that the rate could be as high as 6,700 images per hour.

In response to this unsettling trend, the European Commission has taken proactive measures, urging xAI, the developer of Grok, to retain all documentation linked to the chatbot. Although this action does not confirm a formal probe, it signifies the seriousness with which regulators view potential violations of digital content regulations. Reports suggest that CEO Elon Musk may have intervened to halt the implementation of essential image creation safeguards, raising further concerns about X's commitment to user safety.

X's public stance against the utilization of AI tools for producing illicit imagery has been clear. The company announced on January 3 that it would penalize those employing Grok to generate illegal content, equating these actions with direct uploads of such materials. However, as regulators across various nations weigh in on this issue, such as the UK's Ofcom, which is in dialogue with xAI about possible compliance lapses, the urgency for an effective response is palpable. Australia's eSafety Commissioner Julie Inman-Grant reported a notable increase in complaints related to Grok since late 2025, yet to date, no formal actions against xAI have been executed.

India has also entered the fray, formally complaining about Grok's activities. On January 7, the Ministry of Electronics and Information Technology (MeitY) directed X to remedy the situation and provide an action report. Although X has responded, insiders suggest that its reply may lack crucial details required for an adequate resolution. This unfolding situation highlights a critical moment for global regulatory frameworks in dealing with the complexities of AI technology and social media governance.