PATNA: In a controversial new directive, the All India Jewellers and Gold Federation (AIJGF) has announced that both men and women with covered faces will be denied the ability to purchase gold and silver in Bihar, a move officials cite as necessary for enhancing security amidst rising precious metal prices. The decision, made public on January 7, 2026, echoes growing concerns about thefts linked to masked individuals entering jewellery stores.

Bihar's jewellers’ body specified that customers must have their faces visible while shopping for gold and silver. Ashok Kumar Verma, president of the AIJGF’s Bihar chapter, explained, “This rule applies equally to those who cover their faces, whether with hijabs, scarves, or even helmets.” The motive behind this directive is to address rising incidents of robbery, wherein thieves have used disguises, often targeting jewellers in groups. Verma justified the measure by stating, “Our intention is purely based on security considerations and not against any particular community or religion.”

However, the rule has drawn significant criticism. Ejaz Ahmed, a spokesperson for the Opposition Rashtriya Janata Dal (RJD), described the measure as unconstitutional and a violation of India's secular principles. “It is an attempt to curtail the fundamental right to religious freedom guaranteed in the Constitution,” Ahmed stated, arguing that the federation’s decision could undermine the secular fabric of the country.

The controversy has reignited discussions around religious symbols and personal freedoms in public spheres. This follows a recent incident involving Chief Minister Nitish Kumar, who faced backlash for forcibly removing a hijab from a Muslim physician during a public event, further intensifying the debate on religious expression in Bihar.

As the federation begins implementing this rule, it remains to be seen how it will impact consumer behavior and the broader socio-political climate in Bihar, especially among communities who feel targeted by such policies.